Vans x Lazy Oaf
Brand Experience - Campaign Activation
Paris
2018
Vans collaborated with Lazy Oaf for a special collection and aimed to create an engaging scenography at Bon Marché Paris to celebrate the collaboration. We teamed up with Vans to create a dynamic space that would highlight both brands and provide interactive activations for customers.
Our agency took on the challenge of designing and creating the scenography for the collaboration. We crafted a visually captivating environment that showcased the essence of both brands while amplifying the experience with interactive activations. From a nail bar featuring themed nail art to a DJ spinning tunes and hair make up, every element was carefully curated to immerse customers in the world of Vans and Lazy Oaf.
Agency scope:
Design, production & installation.