Vans AVE 2.0 Global Launch Bastille
Campaign Activation
Paris
2024
Vans sought to produce the global launch of their latest AVE 2.0 at Place de la Bastille, concluding their “Commitment to Progression” global gallery tour. They wanted an event that celebrated the local Parisian skateboarding community.
We produced the launch event at Place de la Bastille, featuring a cash-for-tricks skate session. The event celebrated the spirit of AVE and engaged the local community, creating a memorable finale for the global tour.
Agency Scope:
Event design, music curation, installation and production.