Smith Optics FW25
Campaign Activation
Europe
2025
Smith Optics needed a high-impact retail campaign to showcase their Birdseye Vision and ChromaPop technologies for the Fall/Winter 25 season. The goal was to create an eye-catching in-store and window display that highlights the power and clarity of their lenses while making a strong statement at retail.
We designed and produced a bold yet minimalistic global campaign, emphasizing the advanced vision capabilities of Smith’s lens technology. Our team managed the installation across Europe, bringing the concept to life in Germany, France, Austria, Switzerland, and top ski resorts. This campaign transforms storefronts into immersive brand statements, reinforcing Smith’s leadership in performance optics.
Agency scope:
Design, production & installation.
