Fox Racing at Bruendl
Brand Experience
Austria
2024
Fox Racing sought to showcase their lifestyle collection rooted in mountain biking through a pop-up store at Bruendl in Austria. They wanted to bring an authentic element of the mountain biking experience into the retail environment.
We designed and implemented a pop-up store that seamlessly blended a bike ramp into the retail space, reflecting the brand’s deep connection to mountain biking. The retail-proof fixture allowed customers to engage with the products in an immersive and dynamic setting, enhancing the shopping experience and brand loyalty.
Agency scope:
Design, production & installation.
