East Pacific Trade at Le Bon Marché
Brand Experience
Paris
2024
East Pacific Trade wanted to create an engaging activation at Le Bon Marché during the Mothers' day weekend. They aimed to connect with shoppers in a memorable way by offering a unique experience.
We designed and built an activation featuring a collaboration with 48 Collagen Café. Shoppers enjoyed exclusive blue collagen iced tea while exploring the sneakers floor, creating a perfect blend of retail and refreshment. This innovative approach drew significant attention and enhanced the shopping experience.
Agency scope:
Design, production & installation.
