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Champion ASG at Citadium Paris

Brand Experience

Paris

2024

Champion wanted a dynamic pop-up at Citadium Paris to celebrate the 2024 French All-Star Game, showcasing the event’s official uniforms alongside apparel inspired by Team USA’s legendary 1996 Olympic gear. The goal was to immerse visitors in the brand’s rich basketball heritage while creating a buzz around the collection.

We designed and produced a unique space on the 3rd floor of Citadium, blending archival inspiration with contemporary design. The pop-up highlights Champion’s connection to the game, offering fans an exclusive look at the All-Star uniforms and a collection that pays homage to a golden era in basketball history.

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Agency scope:

Design, production & installation.

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