DB Journey at Smets Luxembourg
Brand Experience
Luxembourg
2022
DB Journey plan to create a elegant pop-up installation at Smets in Luxembourg to showcase their bag packs and luggage. Additionally, they wanted a retailtainment element featuring luggage displayed on an electric motorbike.
Our design for DB Journey's pop-up integrated product showcases with a retailtainment installation. By featuring bag packs and luggage alongside a collaboration with Cake Bike, we created an immersive experience that captured the essence of adventure and style.
Agency scope:
Design, production & installation.