New York Sunshine x Dickies
Brand Experience - Campaign Activation
Global
2022
Dickies partnered with New York Sunshine for an unique collection and aimed to create a global toolkit and installation in key retailers globally. Their concept: a house built in the Marfa desert, covered with Dickies twill, and transformed into limited edition pieces after the fabric was moon dyed and sun dyed for few months.
Our design was an ambitious undertaking that brought the spirit of the Marfa desert to key retailers shop floor. By recreating the iconic house in various stores and making it a shoppable Shop-in-Shop, we curated an experience that celebrated the collaboration's creativity and craftsmanship.
Agency scope:
Design, production & installation.
