Dickies Loose Wave Denim at Citadium Paris
Brand Experience
Paris
2024
Dickies sought a denim-focused pop-up at Citadium, emphasizing their Loose Wave Denim collection. They wanted a unique space that would showcase the brand's denim heritage while providing experience for shoppers.
We designed and produced a tailored pop-up space that highlighted the story behind Dickies’ denim collection, using bespoke wooden frames to communicate the brand's campaign and unique art piece.
Agency scope:
Design, production & installation.
