Fulllife Popup Store in Paris
Brand Experience
Paris
2024
FullLife wanted to create a unique retail experience in the heart of Le Marais, bridging the worlds of gaming and streetwear. Their first-ever pop-up store needed to showcase exclusive collaborations with iconic gaming franchises while reinforcing the brand’s unique positioning in the market.
We designed and produced a space that merges gaming culture with contemporary retail design. The FullLife pop-up invites fans to shop exclusive pieces from Arcane, League of Legends, Warcraft, and Karmine Corp, transforming the store into a destination where fashion meets the gaming universe.
Agency scope:
Design, production & installation.
