Vans MTE FW25 at Citadium Paris
Brand Experience
Paris
2024
Vans needed a retail space at Citadium Paris to showcase the MTE collection, highlighting the fusion of street style and all-weather performance. The objective was to create an engaging environment where customers could experience the innovative Crosspath and Crosspath Mid models in a stylish setting.
We designed, produced, and installed a dedicated corner that brings Vans' "Made for The Elements" ethos to life. The space seamlessly blends function and aesthetics, offering an elevated retail experience that reflects the rugged versatility of the MTE collection while staying true to Vans’ DNA.
Agency scope:
Design, production & installation.
